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Domain name tips, guides, and insights.

3/7/2026·icon.com domain sale

Icon.com Spent $12 Million on a Domain — Then Shut Down. Here's What Every Startup Can Learn.

AI advertising startup Icon acquired Icon.com for $12 million last spring, then abruptly shut down. The case study reveals hard truths about domain spending, AI startup burn rates, and what happens to expensive domains when companies fail.

3/7/2026·domain registrar failure

What Happens When Your Domain Registrar Dies? ICANN's 2026 Cleanup and the Rising Risk of Registrar Failure

ICANN just sent breach notices to 5 more registrars for unpaid fees, while legacy giants like GoDaddy and Newfold lost millions of domains. Here's what registrar failure means for your domains and how to protect yourself.

3/7/2026·tech recession domain strategy

From Laid Off to Launched: How the 2026 Tech Recession Is Creating a New Wave of Domain Buyers

With tech employment worse than 2008 or 2020, thousands of laid-off workers are becoming founders. Here's how the tech recession is reshaping domain buying patterns and what new founders should know about securing the right domain on a budget.

3/6/2026·domain registrar consolidation

The Domain Industry Is Consolidating Fast: Dead Registrars, Lost Price Caps, and What It Means for You

Namecheap abandoned its fight for .org price caps, Identity Digital keeps acquiring gTLDs, seven registrars are being expelled by ICANN, and GoDaddy no longer considers you a consumer. Here's what domain industry consolidation means for domain owners in 2026.

3/6/2026·ai domains

Why Domain Buyers Are Choosing .AI Over .COM in 2026 — And Paying More

Escrow.com data shows .AI domain sales surged 189% YoY while Saw.com CEO reports buyers now prefer .AI over .COM even at higher prices — a historic shift in domain buying behavior.

3/6/2026·domain name branding

Paul Graham Says We're in the Brand Age — Here's Why Your Domain Name Is Your Most Important Brand Asset

Paul Graham's new essay argues brand is all that matters when technology commoditizes products. We explore why this makes your domain name — the anchor of your brand identity — more valuable than ever.

3/5/2026·domain registrar market share

The Great Registrar Shakeup: Who's Winning and Losing .com Market Share in 2026

Fresh data reveals a massive power shift among .com registrars: GoDaddy and Newfold are losing millions of domains while Namecheap, Hostinger, and Cloudflare surge. Here's what it means for domain buyers.

3/5/2026·global domain report 2026

364 Million Domains and Counting: What the 2026 Global Domain Report Reveals About the Market

Breaking down the 2026 Global Domain Report data: 364M domains worldwide, new gTLDs at 37M registrations, median aftermarket price of $600, and how AI is reshaping domain investing.

3/5/2026·fractionalized domains

Fractionalized Domain Names Are Here: How D3 and Doma Are Bringing Web3 to Domain Investing

D3's Doma platform now enables fractionalized domain name investing through blockchain tokens, backed by a growing market that saw $102.5 million in Q4 2025 transactions on Escrow.com alone. This article examines how it works, the risks, and what it means for domain investors.

3/4/2026·repurposed ccTLD

Repurposed Country Code Domains: Why .ai, .io, .tv, and .co Are Worth More Than Their Countries

Repurposed country code domains like .ai, .io, .tv, and .co have become multi-million-dollar branding tools far beyond their original countries. This article examines the economics, risks, and opportunities of ccTLD investing in 2026, with fresh data from .CV and .ai premium sales.

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